August
12th, 2007
started website designing project for cosmetic clinics in HCMC. Begining with An My cosmetic clinic of Dr. Nguyen Thang. See more |
August
19th, 2007
Organized a training course of Selling Skills fullday for sales forces of Chanh Nam Pharma limited and Trung Tan Pharma limited. See more
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November, 2007
Partnership with a group of SOS (Service Oriented Solutions). SOS is known as Research and Development center for data digitalizing and providing software industry services and solutions. See more |
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- What is CRM?
CRM (Customer Relationship Management) enable to capture information surrounding customer interaction and identify, and describe valuable customers. They help to know which are the new potential customers need to acquire to increase the market coverage, which ones keep close, which ones retain (increasing customer loyalty and profitability)
The systems provide marketing and sales departments with a clearer picture of their market and targets, in order to optimize their strategies and return on investment, they also help measure sales and marketing effectiveness. |
- Some main functions of CRM system:
- Optimizing information resources.
- Classifying customers (2 dimensions: consuming and potential)
- Optimizing sales and marketing investments.
- Planning.
- Providing report and analysis sales forces and managers.
- Providing better knowledge of prescribers.
- Strategic marketing, operational marketing and competition monitoring.
- Performance measurement tools.
- Promotional spending auditing tools.
- First is Strategy. Second is Technology: Human factor is important
CRM isn't only the technology. First, customer-centric business philosophy and culture that ensures every company activity serves a customer need make CRM successful. Second, the right CRM technology turns proper strategy into desirable results.
- What are the benefit of CRM ?
With a right CRM system, company gets higher profits; lower costs to attract and retain customers; greater customer loyalty; Specific benefits listed below:
- More timely and targeted customer services.
- Supporting sales staffs never lose an opportunity. (Real time alerts to give schedule appointments and tasks).
- Increasing sales forces productivity.
- Increasing market coverage
- Increasing per-customer revenues
- Trimming sales cycles
- Improving sales forecasting
- Fewer customer problems (the reporting and analysis feature allows you to take control of day-to-day issues, and run reports frequently to analyze your activities, identify and follow opportunities, and detect any business issue before it impacts your company).
- Better-informed marketing decisions.
- Having a 360-degree view of available customers and future customers.
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